The California Sign Association is excited to announce the January 2024 meeting and The Grapevine in Southern California at the Old Spaghetti Factory in Rancho Cucamonga!

THURSDAY – Jan. 11, 2024

The Old Spaghetti Factory
11896 Foothill Blvd
Rancho Cucamonga, CA 91730

The January Board Meeting will take place at the the Old Spaghetti Factory – 11896 Foothill Blvd, Rancho Cucamonga, CA 91730.  Following the Board Meeting, join us for MORE!

Following the Board of Directors meeting plan on joining industry movers and shakers for the CSA Meeting and current news “through The Grapevine.” A great opportunity for networking, industry updates and terrific food & beverages. We look forward to seeing you there!

Cocktails & Network:             5:15pm – 6:15pm
Dinner & The Grapevine          6:15pm – 8:30pm

What is The Grapevine? It’s an informal talk session which brings to light new information about California communities, the job market, and tips and insights from attendees. Feel free to ask questions, share answers or just soak up the information. The Grapevine is all things sign industry in California!

Macquarie’s colloquial meaning is the one you’re after: “the network of personal and other contacts through which information ranging from gossip to substantive information is passed informally.” Typically you would hear something either ON the grapevine, or in Mr Gaye’s case, THROUGH the grapevine. Both are correct.

Q: So when did this meaning come about?
A: Etymology Online describes the use of the “grapevine telegraph” as “a secret source of information and rumor in the American Civil War”.
Q: But why a grapevine?
A: It is related to Samuel Morse’s invention of the telegraph in the 1830s. As the system grew, it meant thousands of miles of telegraph wire suddenly appeared – hanging a few yards up in the air, suspended between poles placed at regular intervals. As a result, many people likened the sight to how vines were trained to grow along strings between two poles.
Q: Vines such as grapevines!
A: Exactly.