2023 CSA Annual Convention & Education Conference

Elevate your adventure at Harveys Lake Tahoe, the very first casino hotel built on the South Shore. Sample the fine dining and cocktails, try your hand at a popular table game, or explore the great outdoors. With stunning views of Lake Tahoe and the Sierra Nevada Mountains, Harveys gives you easy access to all-season thrills that Lake Tahoe has to offer.

After three busy days of conference activities, take a dip in the year round heated outdoor pool, unwind and soak up some sun on a comfortable lounge chair, or take advantage of the modern, co-ed fitness facilities with stunning mountain views. As a hotel guest you’ll enjoy access to sauna, steam, and whirlpool facilities!

Group Rate: $134.95/night (+tax) on Tues., Wed., & Thursday nights.
$284.95/night (+ tax) on Friday.

Note: The Group rate will be extended three days prior & three days following blocked dates. Group Rate Deadline: July 18, 2023 (based on Room Block Availability). Reserve today! Scan QR or visit: Reservation Link

Exhibitors: Please download your copy of the Exhibitor Package here. Please note that separate registration has been developed for both of these, with Package and A-la-carte purchasing available. You can purchase Tabletop Booths online in our shop, but you must still submit your Exhibitor form to CSA.
TO REGISTER FOR GOLF, YOU NEED TO DOWNLOAD THIS BROCHURE (PDF) or for individual registration, pay online here!

Preliminary Schedule of Events

Wednesday, August 2, 2023
8:30 AM
GOLF TOURNAMENT – Shot Gun Start – Click to learn  more or to Sponsor
12:00 – 6:00 PM
Convention Check-in
4:00 – 6:00 PM
CSA (2022-23) BOD Mtg.
7:00 – 10:30 PM
Golf Awards & Opening Convention Party

Thursday, August 3, 2023
8:00 – 10:00 AM
Education Session #1 – “The Generation Map”
This special keynote address from Whitney Klinkenborg, Marketing Director, Gemini, will drill down into what your sign industry BUYERS and HIRES are expecting – by generation! Not only will you hear the fascinating results of latest surveys, but you will also discover how to work with the changing communication styles and needs of the marketplace more effectively. This keynote is your GPS to navigate through changing demographics of the signage industry!
About Our Presenter: Whitney Klinkenborg
Whitney Klinkenborg joined the Gemini Marketing team in 2021. Since then, the team has grown from 3 individuals to 9. Prior to Gemini, Whitney spent 11 years with Pella Corporation in a variety of Marketing and Sales roles. She resides in the Minneapolis area with her husband, two children and golden retriever.

She loves to travel, exercise and spend as much time outside as possible, preferably hiking or biking. Also, she can never say no to a good glass of red wine. Whitney’s marketing experiences include product management and marketing, B2C acquisition, B2B, digital, internal agency management and opening/leading a luxury showroom in the Merchandise Mart in downtown Chicago.

10:15 – 11:15 AM
2023 CSA Annual Meeting & State of the Association Luncheon
Slate of the 2023-24 Board of Directors and Officers for membership vote
11:30 – 12:30
Exhibit Hall Open
1:00 – 4:30 PM
President’s Reception
6:00 – 7:00 p.m.
Banquet
7:00 – 10:00 p.m.
California Sign Industry Awards
Installation of Officers
Live and Silent Auctions
$10,000 Drawing

Friday, August 4, 2023
7:30 AM Breakfast
8:00 – 9:30 AM
Education Session #2 – “To Engineer is Human”
In this fun, enlightening, and sometimes shocking presentation, Mike Sullaway, PE, will show us The Role of Failure in Successful Design, a presentation based on the book by Henry Petroski. The infamous failures that do occur are ultimately failures of design, and of course can be quite heartbreaking. But the lessons learned from these failures sometimes can do more to advance the knowledge of engineering than any education can provide. These failures inevitably lead to greater design successes. This presentation will cover a few of those catastrophes and some of the hard lessons that have been derived!

9:45 – 11:45 AM
2023-24 CSA Board of Directors Meeting

12:00 – ??    — Lake Tahoe Attraction (includes lunch)