• By On 20 August 2024 In Event Recaps, Timely Stories Tags , , ,

    THANK YOU TO ALL ATTENDEES!

    THANK YOU TO ALL WHO JOINED US FOR THIS YEAR’S WSSC Sign Show / CSA Annual Convention!

    On Wednesday, August 14, the CSA 2024 Golf Tournament kicked off this year’s annual gathering! Plenty of networking, food and drinks, education, great camaraderie and fun!

    Weather was beautiful and golfers were ready. Registration began at 7 a.m. and just prior to the shotgun start, many of the golfers participated in a Golf Ball Drop with a bucket full of numbered golf balls dropped from the basket of a YESCO service truck over the green. Three balls assigned to Golf Ball Drop participants that landed closest to the designated hole were awarded cash prizes of $85, $40, and $40. Golfers headed to their assigned golf carts and off they went. Golf swings started!

    BOWLING RECEPTION!

    Following the Golf Tournament, the last meeting of the 2023-24 CSA Board of Directors took place that afternoon at the Hyatt Regency Orange County in Garden Grove, CA. On Wednesday evening, convention attendees headed over to Bowlero Anaheim, 400 W Disney Way, Anaheim, CA, for the CSA Convention Welcome Reception. For those of you who have not yet had an opportunity to experience a CSA Convention Opening Party, it is something you don’t want to miss! A private room at the Bowlero facility was reserved by CSA for the evening. Eight lanes were set aside for bowling, with plenty of open space available for networking, food and drinks, great camaraderie and fun!

    THE EDUEXPO – HYATT ORANGE COUNTY 8/15

    Thursday was action packed!
    Thursday, August 15, began with a seminar presentation, “How to Maximize Sales Tools: Unleashing the Power of Product.” We were excited to have Susan Wallace, Gemini’s Senior Go-To-Market Manager, as our speaker. A big THANK YOU to Susan – for sharing your wealth of knowledge – and to Gemini for providing an exclusive Gemini sample kit packed with over $400 worth of materials!

    The next order of business was our annual membership meeting where President Jason Rieman brought members up-to-date information on where CSA is and where it’s going. The election of the board of directors for the year 2024-25 was conducted, along with the election of next year’s officers: Immediate Past President Jason Rieman (Gemini), President Michael Schmidt (P.S. Sign Services), 1st Vice President Neal Tibbs (Ad Art), 2nd Vice President Mike Avery, and Secretary/Treasurer Bob Shimmin (Montroy).

    The CSA 2024 General Membership Meeting moved quickly to a networking lunch. All in attendance enjoyed the fabulous food, with an opportunity to exchange how they are addressing business challenges, expand on a great day on the golf course, share excitement on last night’s opening party, discuss current events and family. Immediately following lunch, from 1 p.m. to 5 p.m., the Vendor Showcase opened with 37 exhibitors that were delighted to share their new products and services, and to spend time with existing as well as potentially new customers.

    Thursday’s activities were concluded by the Annual Banquet where the 2024-25 CSA Officers and Directors were installed, the silent and live auction conducted, CSA awards for 2023-24 were announced, and the always exciting $10,000 Drawing was held.

    LAST DAY – SoCal & BEYOND, AUG 16

    Friday began with breakfast and our second Education Session addressing Artificial Intelligence with “AI: Cyber Risks to Your Business.” Thank you to our presenter Lance Larson Ph.D., for his overview of the fundamentals and insights of “AI,” security awareness, and using it responsibly and ethically. Dr. Larson is the Co-Director and an Academic Advisor of San Diego State University’s Graduate Program in Homeland Security, with a background in law enforcement and years of government consulting and contracting experience. Following the seminar, the first BOD Meeting for 2024-25 was conducted. Discussions of the newly-elected Board included commitment, budget, and focused goals for the year.

    Nixon Presidential Library & Museum – Tour

    Finally, to conclude the multi-day itinerary, it was off to lunch and to tour of the Nixon Presidential Library. What an experience!

    Food for thought —
    Friendships are built on shared experiences. Without active engagement and interaction with each other our bonds of camaraderie deteriorate. Associations dissolve as surely as neglected buildings do. After participating in events, celebrations and even small rituals, we remark how good it is to gather, and remember.

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