Our Newest Director Emeritus!
“The list of the CSA Presidential responsibilities is a long and sometimes daunting list. However, there are also some privileges that come with the office.
This year at the 2024 WSSC Sign Show / CSA Annual Convention, as the 66th President of the California Sign Association, I, Jason Rieman, Gemini and CSA President 2023-2024, had the honor and privilege to present the award of ‘Director at Large Emeritus’ (having served at least 20 years on the CSA Board of Directors) to Mr. Mike Avery of Glantz.”
During Mike’s first ten years on the CSA Board of Directors, he was with Denco Sales Company. While serving his last 10+ years on the CSA Board, he has been with Glantz and is now Director of Sales & Operations – West Region. CSA would like to thank Mike for his support, dedication and leadership over the years; we are so proud of you!

About CSA Team
CSA’s Executive Director, Roy Flahive, has worked within the sign industry for more than 50 years. He served an apprenticeship in the International Brotherhood of Electrical Workers (IBEW), owned his own sign company for almost 30 years and he is well-known and highly respected in the sign industry, having served on numerous boards, including those of the International Sign Association (ISA), San Diego Area Lighting Advisory Council, Arizona Sign Association, Western States Sign Council, San Diego Mayors Sign Code Task Force, and UL’s Industry Advisory Committee. Notably, Flahive has twice been elected President (Chairman of the Board) of CSA and has served over 30 years on that board.
Cheryl Flahive, CSA’s Director of Member Services, has worked within the sign industry for over 33 years; twenty of those years, as vice president of a sign company in southern California. She has served in various administrative roles, from finance to project management, and is dedicated to helping CSA members at all levels.
The CSA Communications Committee, made up of committed industry leaders, works in a behind the scenes capacity, to keep CSA members educated and informed.