STEPS – The Sign Training & Education Program Series
As skilled trades across California continue to face workforce shortages, the sign industry is placing a renewed emphasis on training and professional development. One initiative gaining significant traction is the California Sign Association’s (CSA) STEPS Program—the Sign Training & Education Program Series.
Designed to provide structured education tailored specifically to the sign industry, STEPS helps companies build stronger teams while creating clear career pathways for employees entering the trade. Rather than relying solely on unstructured, on-the-job learning, this innovative apprenticeship program introduces an organized approach to workforce development through courses focused on safety, technical knowledge, communication, professionalism, and leadership. The financial case for such training is strong: a U.S. Department of Labor study found a median ROI of 44%, meaning every $1 invested in training returns $1.44 in organizational benefits.
For many employers, the challenge has shifted from simply hiring workers to retaining and developing them. Industry professionals note that the STEPS Program creates consistent training standards while providing employees with measurable goals. By earning certificates and certifications that recognize their progress, workers gain a sense of confidence, accountability, and long-term engagement that benefits companies of all sizes.
Ultimately, this initiative reflects a larger shift throughout the skilled trades, where robust education and clear advancement are essential tools for attracting a younger workforce. By connecting daily training with genuine, long-term career opportunities, the association is helping reposition the sign industry as a viable profession rather than just a job. As businesses continue to adapt to changing workforce demands, programs like STEPS will play an increasingly vital role in shaping the industry’s future—not only by sharping technical skills, but by elevating professionalism and creating real opportunity for the next generation of sign & graphics tradespeople.